Hey, I'm Eloise!
Hi there! I'm Eloise, a 3rd Year BA Fashion Design Student with a passion for pattern cutting, construction, and technical skills. I love experimenting with different styles and exploring new areas of fashion.
I am passionate about creating clothing that is fun, colourful, and subverts the fashion industry's norms around sexualisation and trend-chasing. I consider subverting clothing norms to be disregarding and challenging the typical trends, styles, and colours used in the fashion industry, escaping the fast-paced recycling of past fashions and chasing what influencers and the industry deem ‘in’. Drawing inspiration from the things you love and that bring you joy will help you create the most authentic version of yourself, and this is something I bring into my projects and practice. Another value I keep central to my practice is inclusivity through sizing. I want my patterns to include a wide range of sizes and proportions so that as many people as possible can enjoy my clothing.
Through my brand, Bull & Bobbin, I design to encourage younger generations to take up sewing by creating more youthful designs that focus on dopamine dressing, inclusive sizing, and alternative styles. My aim is to shift the audience away from middle-aged or older women, who are seen as the typical audience, and make the craft of sewing more appealing to today's youth. Sewing is not only a fun and useful hobby to take up, but also an essential life skill to develop, and it creates a tight-knit community among its practitioners.
